Summary

Below is a summary of the progress made in each area:

Axis 1 – Governance and strengthening of the HRV Network

This axis has strengthened the organizational pillars of the project. Regular follow-up meetings have been held with the technical coordination and management bodies, strengthening the network’s governance model. In addition, progress has been made in the future State Network of Archaeological Tourism, whose bases have already begun to be defined in working sessions.

Axis 2 – Sustainability and integration with the environment

Key tools that promote tourism that is more respectful of the environment and local communities have been completed through the Manual of sustainable tourism experiences and best practices, as well as a guide with activities aimed at promoting the circular economy in HRV destinations.

Axis 3 – Competitiveness

The promotion of training, awareness and professionalization has been key in this area. Workshops have been held with local and regional agents to promote the participation of the business community in the HRV experience.

Axis 4 – Digital platform

The new website design has been approved and is under development, which will integrate improvements in content, accessibility and navigation. The new functionalities of the future website will modernize the visitor experience and optimize the collaborative management of the project.

Axis 5 – Storytelling and communication strategy

In addition, 5 training courses have been completed and will be available on the Intranet in the near future. The production of 9 promotional micro-videos that will show the archaeological richness of each site has been completed, as well as a manual of technological recommendations for a better heritage interpretation. These actions allow the unique identity of each village to be conveyed within a shared narrative.

Axis 6 – Project communication

The visibility and projection of the project are consolidated in this axis. The 360º Communication Plan has already been delivered . At the international level, we are moving forward with the initiation of contact with TURESPAÑA.

You can check all the progress of the project at this link.